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About us
About the company
The story of Paloma and our vision
Become a partner
A rewarding relationship
The platform
Integrations and API
Connect Paloma to your other systems through our API
Guides
Pricing
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Guides to rewarding relationships
Our guides are packed with valuable advice – completely free
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All categories
Analytics & follow-up
Customer cases & inspiration
Digital marketing
Email
Events
GDPR
GDPR and newsletters
Guides
Leads
Marketing automation
Meetings & networking
Newsletters
Presentations & talks
Privacy
SMS
Target audience & segmentation
A guide to better newsletters
Christmas event – plan your company's Christmas party step by step
The best SMS service for businesses 2026 – a comparison
Accessible newsletters: How to create accessible email
Newsletters in the public sector: requirements, accessibility and tips
Group SMS – send SMS to a whole group at once
Newsletters for associations – get started for free
Invitations – a guide and 20 tips for digital invitations
Build an email list – how to get more subscribers
Welcome emails – examples, tips and automatic flows
Writing newsletters with AI, guide, prompts and pitfalls | Paloma
Internal newsletter – how to succeed with internal communication | Paloma
Kickoff – plan a kickoff that brings energy
Notice of annual meeting – template, rules and tips
SMS marketing – strategy, rules and examples | Paloma
Email marketing 2026 – a guide for businesses
Marketing automation – a guide for businesses 2026 | Paloma
Event tools for businesses – how to choose the right tool
Event manager – how to succeed in the role
Corporate events – ideas, planning and checklist
SMS service for businesses – how to choose the right solution
Newsletter templates: 20 free templates
DMARC – how to protect your sender domain
Generate more B2B leads – strategy, tools & examples
Survey: the complete guide to your survey
Participant management – how to manage participants for events
SMS reminders – send automatic reminders
Registration system – how to choose the right system for events, participants and registrations
Best newsletter tool 2026 – a comparison for Swedish businesses
Black Friday and Cyber Monday = BFCM
Registration form – create digital registrations easily
Events & event planning 2026 – how to succeed with your event
Digital marketing for small businesses – a beginner's guide with channels, tools and a checklist
GDPR and newsletters – rules, consent & double opt-in
Market research – how do you do it? Guide, questions and template
Inbox Awards – We name Sweden's best newsletters!
The Swedish Marketing Federation brings the industry together – Paloma makes communication easy
Create a registration page for events – free to get started
Glossary for digital marketing, newsletters & SaaS
The Swedish Ski Association organizes, gathers and reaches out with Paloma
Rolf Ericson Bil ”We want to build relationships – not just sell cars”
Dalarna Business: “Business is done between people – Paloma helps us keep the network together”
Segmentation in email marketing – how to reach the right target group | Paloma
Master of ceremonies – role, responsibilities and tips for events
Newsletters in content marketing – make the newsletter your hub
Target audience – how to reach the right people with the right message
Alternatives to Mailchimp
Here are 10 concrete tips for better newsletters.
Event guide – plan, promote & run successful events
Email sending software – Paloma
Speed up your marketing with personalization, segmentation & dynamic content
Bulk SMS – how to send mass text messages
Customer survey – a complete guide for small businesses and marketing managers
Magnus Kull on effective meetings
All about leads – understand, manage and convert potential customers
Presentations – become a confident speaker at events
How to organize a digital event
Plan a webinar – a step-by-step guide with tips & a checklist
Moderator – role, tasks and tips for events
Our marketing automation specialist Elin explains
How to write a good newsletter subject line
8 tips for an inviting invitation to your event
How to succeed with your newsletter – strategy, content and design
Create effective landing pages that convert
6 tips to consider before you start using marketing automation
8 ways to use marketing automation
What is inbound marketing?
What is a digital customer journey and how can I use it in my marketing?
Ticket sales for events – sell tickets online | Paloma
Lead scoring in marketing automation
Organize customer events that truly engage
Email marketing – a guide, strategy and examples for businesses
Call to action: a checklist for CTAs in newsletters
GDPR & email marketing – what applies?
Editor accounts for collaboration on email sends
Personalization in email marketing
How do you interpret statistics for newsletters and email sends?
Newsletter content – what should you write?
What the GDPR means – what companies, the public sector and organizations need to know
Deliverability for newsletters
How to share video clips in newsletters
SPF, DKIM, BOUNCE & DMARC get your emails through
Klas Hallberg on serious making out at conferences
Giving a talk – how to succeed online and live
How to get sponsors for your event
Micke Darmell on physical meetings
Mattias Ribbing on brain-smart networking at events
Your association's annual meeting – plan and run it step by step
