The simplest platform of the future for rewarding relationships
We make it easy to create, nurture and develop relationships through communication. Ideas, offers and people are brought together in a safe, understandable and human way.
What unites and guides us
Our values shape how we treat customers, the world around us and each other.
We give and take responsibility
We dare to make decisions, ask for help and stand by the result, with the long term in focus.
We show respect
We listen, we are attentive and we value other people's time. We like that we are different.
We are honest
We believe in openness and would rather say how things are than what sounds best.
We are driven by development
We do the right things better and keep improving Paloma and our service.
A Swedish platform for all your communication
Paloma brings newsletters, events, automation and SMS together in one place. We help organisations reach out, keep in touch and build relationships, without piecing several systems together.
Everything is built to be easy to use, even for those who are not technical. At the same time, security is a given, with Swedish hosting, GDPR support and personal support close at hand.
We believe communication should feel meaningful, not just efficient. That is why we are happy to share our knowledge and experience, here on the web, in our guides and in our own newsletter.
From carrier pigeon to complete platform
Paloma was born out of a real need and has grown organically since the start. Here are some milestones along the way.
The founders Peter Berg and Camilla Carlgren Berg start the web agency Webbkraft in Stockholm.
A large web project gets the green light and lets us keep doing what we like most.
The first version of the Paloma tool goes live, based on a real customer need at the web agency.
Peter and Camilla move home to Dalarna and go all in on Paloma, which then has around thirty customers.
We are named Entrepreneur of the Year in Hedemora.
The survey tool Kurios is launched. Our first trip abroad goes to Prague.
The first version of the event platform Magnet is launched.
The drag-and-drop editor for newsletters is released. Camilla is nominated for Business Leader of the Year.
The WannaCry cyberattack hits us too. We work around the clock and pay nothing to the extortionists.
A major effort to meet the new GDPR requirements begins.
We rebuild the entire core of Paloma with smarter solutions and more features.
We release our automation module.
Paloma turns 20.
We release a completely new design for the whole platform.
The SMS module is launched and we start implementing AI in the platform.
Owner-managed, Swedish and long-term
Paloma is an owner-managed company without external capital. We have grown organically, been profitable over time and built the platform with the long term as our foundation. The whole team is based in Hedemora.
- Swedish hosting and support
- GDPR support built in
- Owner-managed without external capital
- Rooted in Hedemora
The servers are located in Sweden with our infrastructure partner Telia Cygate (ISO/IEC 27001). Paloma has no certification of its own.
Locally rooted, with our heart in the right place
We support associations and initiatives in Hedemora and work with ECPAT, Maskrosbarn, the Swedish Ski Association, Alla på Snö and Lärargalan.
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