Newsletters, SMS, events and marketing automation you can trust since 2003
Send newsletters and SMS, take registrations, automate reminders and follow-ups. All in one Swedish platform. 1,500 businesses, associations and organizations send with Paloma.
- Newsletters, SMS and events in one place
- Registration pages and attendee lists
- Automated flows for reminders and follow-ups
- GDPR-compliant storage in Sweden
- Personal support from Sweden since 2003
Everything you need, in one place
Four modules that share the same contacts. An event registration, a form or an imported list – they all become recipients of newsletters, SMS and automated reminders.
SMS
Sometimes it's urgent. Send reminders, offers and important information straight to the phone, when it's needed.
Newsletters & email
Create great-looking newsletters in minutes, GDPR-compliant and safely stored on Swedish servers. Easy to get started.
Marketing automation
Let the platform do the work. Build flows that send the right message to the right person at the right time, fully automatically.
Events & registration pages
Create invitations and manage attendees without stress. Keep everything together before, during and after the event, in one place.
It's this easy
Create a free account
No card required and no lock-in period. You're up and running in minutes.
Add your contacts
Import your lists or collect subscribers and registrations with forms.
Send and follow up
Email, SMS or events. Follow opens, clicks and registrations in real time.
It all comes together in Paloma
Your security, our strength
Paloma has been developed in Hedemora since 2003, always with the same idea: digital communication should be safe and simple for the sender and rewarding for the recipient.
Hosted in Sweden
At Telia Cygate, certified to ISO/IEC 27001. Your data stays in Sweden.
Built-in GDPR support
Consent, double opt-in and unsubscribing are in place from the start.
Personal support
Real people in Hedemora who answer you on weekdays during office hours.
No lock-in period
You stay because you want to, not because you have to. Cancel whenever you like.
Our support
97% are very satisfied with the help they got
The rest were satisfied. No one was dissatisfied.
How our customers answered after contacting support in September 2026.
You're not the first, but you're in good company
"It feels close, and we like that. The platform helps us build relationships – not just sell cars."
"We are very happy. It's easy to get started and easy to reach our recipients."
"Good-looking, simple and close. We reach our members quickly and on time, every time."
Create a free account and take your time
Create email campaigns, registration pages, SMS campaigns and newsletters in one Swedish platform. Everything is safe, with no lock-in period.
- Free account, no card details needed
- Up to 250 emails a month included
- Up to 80 event attendees included
- 5 free SMS included
- No lock-in period, upgrade whenever you like
- Personal support from Sweden
Get ahead with knowledge
A guide to better newsletters
Read the guide →
Email marketing 2026, a guide for businesses
Read the guide →
Newsletter templates: 20 free templates
Read the guide →
SMS marketing: strategy, rules and examples
Read the guide →
SMS reminders: send automatic reminders
Read the guide →
Marketing automation, a guide for businesses 2026
Read the guide →
Welcome emails: examples, tips and automatic flows
Read the guide →
Events and event planning 2026: how to succeed
Read the guide →