Email sending software: send professional emails easily and in line with the GDPR
Email sending software is a tool where you create, send and follow up emails to many recipients at the same time, for example customers, members or colleagues. Paloma is Swedish email sending software with storage in Sweden and personal support. You can start for free with up to 250 emails a month, and the Bas plan costs 95 SEK a month for 500 emails.
Paloma is Swedish email sending software for companies, associations and organizations that want to send professional emails easily, securely and in line with the GDPR. You can create a send in a few minutes, segment recipients, schedule deliveries and follow up results with statistics on opens and clicks. If you want to work more broadly with newsletters, you can also read more about our newsletter tool.
What are email sends and when are they used?
An email send means that you send the same email to many recipients at the same time. It is used when you want to reach customers, members or colleagues with information that is relevant to more than one person.
Typical examples are news, invitations, updates, campaigns or internal information.
Email sends suit you when you want to communicate efficiently, keep control of the recipients and be able to follow up opens and clicks.
Send email to customers, members or colleagues
With email sends you can easily send email to many people, without risking wrong addresses or duplicate sends.
You can gather recipients in lists and segment them so that the right email goes to the right people, whether you run a company, an association or a public organization.
Email sends work just as well for customer information and offers as for member mailings, event invitations or internal communication.
Send bulk email
Do you need to send the same email to many recipients at the same time? With Paloma you can handle bulk email in a structured and secure way, without using BCC, manual address lists or ordinary email programs.
Instead of sending emails one by one, you can create a professional send, choose the right recipients and send to hundreds or thousands of contacts in a few minutes. It makes the process faster, safer and more reliable.
With Paloma you can, among other things:
- send emails to many recipients at the same time
- import contact lists from Excel or other systems, for example
- schedule sends for the right time
- follow opens and clicks after every send
If you want to work more specifically with recurring newsletters, you can read more about our newsletter software.
What you get with Paloma
Easy to create good-looking email sends
You can have your first send ready in about ten minutes. Paloma is built to be intuitive, without complicated settings.
Designed templates
Choose from ready-made templates with different themes, or create your own templates entirely in your style. All are responsive and work on both computers and phones.
Smooth editing
Edit directly in the drag-and-drop editor, change pictures, colors and texts, and see the result in real time.
Smart features
Make use of features such as scheduling, statistics and A/B testing. If you want to build automatic customer journeys, you can read more about marketing automation.
Swedish & GDPR-compliant
All storage takes place in Sweden, on our servers at Telia Cygate. You get a system that is fully adapted to the GDPR and personal support. Paloma handles all sends in line with the GDPR.
Want to read more about how the rules affect newsletters and email? See our guide the GDPR and newsletters
What does email sending software cost?
The price usually depends on how many emails you send. In Paloma you pay for the number of emails sent, while the number of contacts is unlimited in all plans.
Free account: up to 250 emails a month. No credit card and no lock-in period.
Bas, 95 SEK a month: 500 emails a month, with support by email and chat.
Act, from 395 SEK a month: 1,000 emails a month and phone support.
If you need to send more, you adjust the volume as you grow. No plan has a lock-in period.
When does email sending software fit, and when do newsletters fit better?
Email sending software fits when you want to send professional emails to many recipients with full control over lists, content, scheduling and statistics. It is especially useful for information, campaigns, invitations and other recurring sends.
If, on the other hand, you want to work more strategically with content, design, templates and ongoing communication, you can read more about our newsletter tool.
How to choose email sending software
Most software can send an email to a list. The differences show in everyday use. Go through these questions before you decide.
How many recipients do you have, and how often do you send? That decides what it costs. Compare the price for your own volume, not just the starting price.
Where is the data stored? The recipient list contains personal data. Ask where it is stored and whether you get a data processing agreement.
Can a colleague take over? Software that can be understood without training is worth more than a long feature list.
Is there support when you need it? The day an important send has to go out, you want quick answers.
Can you grow in the tool? Many start with email and later want to add SMS, event registrations or automatic sends.
If you want to compare several providers, there is our comparison of newsletter tools.
Benefits of a Swedish system
✅ All data is stored in Sweden
✅ GDPR compliance built in
✅ Support from our team in Sweden, Monday–Friday 8 am–5 pm
✅ Fast and reliable operation, everything is developed and maintained in Dalarna
Built, maintained and developed in Hedemora, Dalarna. All storage in Sweden. Safe and simple.
Email sends that work: fast, good-looking and secure
Send newsletters, invitations and information to customers, members or colleagues, all in one smooth interface.
With Paloma you make your sends quickly, see professional results on all devices and avoid worrying about the technology.
Send to the right recipients
Filter and segment your recipient lists so that every email goes to the right people, without duplicate addresses or wrong lists.
Preview before you send
Test how your email looks on a computer, phone and tablet before you press “Send”.
Schedule your sends
Plan sends in advance and let Paloma take care of the rest. Perfect for newsletters, event invitations or internal sends.
Full control and security
All data is handled in Sweden and fully complies with the GDPR. You get detailed statistics on delivery, opens and clicks. Want to learn how to interpret the results? Read our guide on how to interpret statistics for email sends. Use Paloma for all types of sends, newsletters, customer information, campaigns, invitations or internal communication. Whether you are a company, an association or a public organization, you get a tool that saves time and maintains the highest level of security.
Contact & support
We are here in Dalarna.
Our support, development and advice are based in Hedemora.
We help you Monday–Friday, 8 am–5 pm.
📞 0225-410 22
✉️ sales@paloma.se
Related pages and guides
- Newsletter software: create and send newsletters
- The GDPR and newsletters
- Marketing automation
- Event platform
- Pricing
Frequently asked questions about email sending software
What is email sending software?
Email sending software is a tool that makes it possible to create, send and follow up email sends to many recipients at the same time.
Is Paloma Swedish email sending software?
Yes. Paloma is developed in Sweden and all storage takes place on Swedish servers.
Is Paloma GDPR-compliant?
Yes. The platform is built for the GDPR with clear unsubscribing and secure data handling.
How quickly can I get started?
You can create your first send in about 10 minutes. Create an account, add the recipients, choose a template and send.
Can I segment recipients?
Yes. You can filter and segment recipient lists.
Which sends can I make?
Newsletters, campaigns, customer information, invitations and internal sends.
Are there statistics?
Yes. You get statistics on opens and clicks for every send, so that you see what the recipients read.
Can I automate sends?
Yes. Read more about marketing automation.
Can I try it for free?
Yes. The free account includes up to 250 emails a month and requires no credit card. See pricing.
What does email sending software cost?
In Paloma it is free up to 250 emails a month. The Bas plan costs 95 SEK a month for 500 emails a month. The number of contacts is unlimited and there is no lock-in period.
How many emails can I send for free?
Up to 250 emails a month with the free account.
What is the difference between email sends and bulk email?
In practice they are the same thing. Bulk email means that the same email goes to many recipients at the same time. Email sending software makes sure that every recipient gets their own email with the option to unsubscribe.
Try email sends for free
Create your first send in a few minutes. The free account includes up to 250 emails a month, and you can upgrade when you need to send more.
Create a free accountThis guide is about email sending software: what it is, what it costs and how to choose. Paloma is a Swedish platform for newsletters, SMS and events that has been around since 2003.