“We want to build relationships – not just sell cars”
How Rolf Ericson Bil uses Paloma to create closeness, engagement and memorable meetings
After many years at an advertising agency, Monica Johnson has learned what really makes communication effective. Today she is marketing coordinator at Rolf Ericson Bil – and for her, it is not about campaigns or clicks.
– It is meetings that make the difference. When we really listen, give something back and show that we care.
With operations in several towns in Dalarna, in both car sales and heavy vehicles, Rolf Ericson Bil meets hundreds of people every day – customers, partners, associations and business owners. For Monica and her colleagues, it is important that all these meetings feel genuine.
– We have our core values: relationships and simplicity. They should permeate everything we do – from recruitment to customer events.
A hub for meetings – digital and physical
Rolf Ericson Bil is active on several fronts: they organize business lunches with speakers, take part in local events, host holes at golf tournaments and organize an annual EPA tractor meetup for young people. Every year they also give 300,000 SEK from their own fund to local clubs and associations in Dalarna.
– We like to be where people are, says Monica. It builds stronger relationships than any ad campaign.
To keep all these activities together – and create clear and professional communication – the team uses Paloma. The platform helps them with invitations, registrations, participant lists, reminders and follow-ups.
– It saves loads of time. We no longer have to keep track of Excel sheets and email threads. Everything is gathered, clear and easy to use.
Templates, surveys and adaptations
In Paloma, the team works with ready-made templates for different types of sends and newsletters – adapted to their graphic profile. And when they communicate on behalf of Volvo or Renault, for example, they can quickly adjust the layout to each brand's guidelines.
– It is convenient. We can do most things ourselves, and it is quick to adjust.
After the events, they also send evaluations to their customer panel. The results help them continuously improve both the content and the experience.
– It is easy to create surveys, and we get a lot of valuable feedback. It also shows that we care about what the participants think.
A close and personal partnership
For Monica, it is also reassuring that the platform is Swedish – with both servers and support close to home.
– With Paloma you can have a dialogue. It is not a multinational company where you get stuck in support forms. We can call, email and get quick answers. It feels close – and we like that.
Keeping the whole together
All in all, Paloma is a hub in Rolf Ericson Bil's communication work – from small sends to big events.
– We want our customers to recognize themselves, feel welcome and know that we are there. With Paloma we make it all work – both the everyday and the long term.
