The Swedish Marketing Federation brings the industry together – Paloma makes communication easy
The Swedish Marketing Federation (Sveriges Marknadsförbund) is the unifying voice of the country's marketers. With Paloma they can easily handle everything from big conferences like Tendensdagen to monthly webinars and newsletters – and keep communication together in a broad network that stretches across all of Sweden.
A national meeting place for marketers
The Swedish Marketing Federation is the unifying force for marketers across the country. Its members are found in every industry – from manufacturing and retail to agencies, organizations and the public sector. By driving issues, spreading knowledge and creating meeting places, the federation strengthens marketing in Sweden.
– Our task is to unite, inspire and give our members tools to develop. We want to be the natural place for everyone who works with marketing, says Francesca O’Brien Apelgren, CEO of the Swedish Marketing Federation.
Tendensdagen – the year's big meeting place
One of the highlights of the year is Tendensdagen, a conference that brings together hundreds of marketers to discuss trends, the future and inspiration. Here the industry meets, big and small – always with a focus on development.
– Long before the program is ready, the interest is enormous. We see that there is a strong desire to meet, exchange experiences and stay at the forefront, says Francesca.
To handle registrations, communication and follow-up, they use Paloma's event module. It makes it easy to send invitations, receive registrations and keep participant lists in order. – We save time and can be sure that everything works, says Francesca.
Knowledge every month – via Paloma
The federation also organizes recurring webinars and courses. Invitations and reminders for these are sent via Paloma, and afterwards feedback is collected through surveys.
– That means we can keep improving the content and deliver what the members actually ask for, Francesca explains.
In addition, the Swedish Marketing Federation regularly sends newsletters with insights, trend spotting and analysis of the wider business landscape – in both Swedish and English. That lets them reach widely while adapting the communication for different target audiences.
Simplicity and security
With a small team, it is crucial that the tools are easy to use. Paloma lets them handle newsletters, events and surveys in one place, without hassle.
– We are a small organization but have a big mission. That is why we depend on simple and reliable solutions. Paloma is both user-friendly and GDPR-compliant, which gives us peace of mind and saves time, says Francesca.
She also highlights the value of being able to get quick help. – We always get personal support in Swedish, which is worth its weight in gold when you have a lot on your plate.
Communication that holds a network together
Today Paloma is a hub in the Swedish Marketing Federation's communication. From the big conferences to the small mailings, the platform is a central part of tying together the industry's network.
– Our role is to bring together and develop marketers in Sweden. Paloma helps us make that possible in practice, says Francesca O’Brien Apelgren.
