Marketing automation – emails that send themselves
Build flows that follow up, remind and segment automatically. You set the rules once, then the flow keeps working in the background. Safe and simple, since 2003.
- Trigger-based flows for follow-ups and reminders
- Build visually with drag and drop, no code
- Works right away with newsletters, SMS and events
What is marketing automation?
Marketing automation lets you send the right email at the right moment, all by itself. You describe what should happen in a visual diagram, and Paloma runs the flow in the background as soon as a contact meets the conditions.
A flow is built from three parts: a trigger that starts it, one or more conditions that decide the path, and the actions to carry out. With a timer you can schedule the steps. The result is follow-ups, reminders and segmentation that happen without manual work. In Paloma, marketing automation is simply flows you build yourself, step by step.
- Welcome series for new contacts
- Reminders before and after events
- Segmentation by behaviour and interest
- Follow-up on clicks and opens
Build flows that send themselves
Choose an example below and the flow is drawn step by step, just like when you build it yourself in Paloma.
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Build with five simple building blocks
Every flow is drawn in a clear drag-and-drop editor. In the side panel you set up each node.
Schedule
Start the flow at a set time or on a set day.
Event
Let a registration or a click start the flow.
Action
Send emails and SMS or update fields.
Timer
Wait minutes, days or weeks between steps.
Condition
Branch on one or more conditions and decide the path.
From trigger to finished automation
Choose a trigger
Start the flow on an event, such as a new contact, a click in an email or a set time.
Add conditions
Branch the flow with conditions on the data you have, for example town, interest or behaviour.
Add actions
Send an email or SMS, set a field value or add the contact to a list, all in the same flow.
Schedule the steps
Add timers to wait between steps, or run the flow on a recurring schedule.
Activate the flow
Switch the flow on and let it work in the background. Pause or adjust it at any time.
Follow up the results
See opens, clicks and conversions, and refine the flow based on what works.
Get started with marketing automation in minutes
See how you build your first automated flow in Paloma. The video is six minutes long.
Benefits of marketing automation
Conversion
Follow up automatically and capture the right leads.
Relevance
Send the right message at exactly the right moment.
Precision
Group by behaviour for well-targeted sends.
Personality
Make every email personal and more relevant.
Time saving
Let routine tasks take care of themselves in the background.
Your data stays in Sweden
Paloma is run and hosted in Sweden with GDPR-compliant handling. Your contacts and flows stay in the country, with a Swedish provider you can reach directly.
Hosted in Sweden
At Telia Cygate, certified to ISO/IEC 27001. Your data stays in Sweden.
GDPR-compliant handling
Consent, double opt-in and unsubscribing are in place from the start.
Personal support
Real people in Hedemora who answer you on weekdays during office hours.
A Swedish platform since 2003
Developed and run in Sweden by the same team since the start, for more than twenty years.
More features in Paloma's platform
Automation is at its strongest together with your other sends. Build flows that trigger newsletters, SMS and event reminders, all gathered in one tool.
Organizations that automate smarter
Features in marketing automation
- Drag-and-drop editor for flows
- Triggers on events and behaviour
- Scheduled flows and timing
- Automated welcome series
- Real-time segmentation
- Branching on conditions
- Lead scoring
- Drip campaigns
- Pause or adjust flows in real time
- Handling of inactive contacts
- Follow-up on clicks and opens
- Data export and import
- Several user levels
- Connect other systems via API
- GDPR-compliant with built-in safeguards
- Free support from Sweden
Frequently asked questions about marketing automation
What is marketing automation?
How is it different from ordinary sends?
Do I need technical skills to build flows?
How do triggers work?
Can I branch a flow with conditions?
Can I schedule the steps?
Do flows work together with newsletters, SMS and events?
Can I segment recipients in a flow?
Can I follow up the results of my flows?
Are there ready-made templates for flows?
Can I integrate Paloma with other systems, such as a CRM or online store?
What does marketing automation cost?
How is my data protected?
Is the feature GDPR compliant?
Can I pause or change a flow that is already running?
Build your first flow – for free
Create a free account and start building automated flows right away. 250 emails a month and 5 SMS are included, and no card details are needed. All data is stored securely in Sweden.
Questions about marketing automation? We're here for you
Why choose Paloma for marketing automation?
With marketing automation in Paloma, you set up your communication once and then let it keep working by itself. You build the flow visually in a drag-and-drop editor, choose a trigger, add conditions and actions, and schedule the steps with timers. When a contact meets the conditions, the flow starts automatically.
The flows work right away together with newsletters, SMS and events, so that one and the same contact journey can weave several channels together. You can follow up clicks and opens, segment by behaviour and interest, and send reminders without manual work. If you need to connect Paloma to other systems, you do it through Paloma's API.
Paloma has been developed in Hedemora in Dalarna since 2003. The platform is run and hosted in Sweden with GDPR-compliant handling, and our support sits in the same town as the development team. That makes it easy to get help that is close by and personal, however advanced the flows you build.
Learn more about marketing automation
Dig deeper into flows, segmentation and follow-up that deliver results.
