Swedish tool for SMS messaging

SMS messaging – send SMS simply and safely

Almost everyone opens a text message, usually within minutes. Write the message, choose recipients and send. Reminders, offers and important information arrive in seconds.

Create a free account

No card required No lock-in period Verified sender

1,500+ businesses and associations

Swedish platform since 2003

Personal support from Sweden

GDPR-compliant storage in Sweden

Tool for SMS messaging

An SMS messaging tool that makes the job easier

An SMS campaign is a text message that you send to a list of recipients – customers, members or other people who have chosen to hear from you. In Paloma you write the message, choose the recipients and then see who received it, clicked and replied. No technology to learn, nothing to install.

Send SMS in minutes
Verified sender and GDPR
Follow delivery and clicks

Create a free account and start sending SMS today. Want to read more? See our guides on bulk SMS, SMS marketing and SMS reminders.

SMS messages from businesses, associations and organizations that use Paloma

Why so many choose Paloma

Why so many choose our SMS tool

Simplicity

Write and send SMS in a few minutes.

Personal

Call or email, and a real person answers.

Swedish

Your data stays in Sweden.

Since 2003

Developed together with our customers.

1,500+ customers

Businesses, associations, municipalities and agencies.

Our support

97% are very satisfied with the help they got

The rest were satisfied. No one was dissatisfied.

How our customers answered after contacting support in September 2026.

Reviews

4.57 out of 5 on BusinessWith

How our customers rate Paloma. Read the reviews on BusinessWith

SMS service for businesses

A Swedish SMS service for businesses and associations

An SMS service for businesses is a tool where you send SMS to many recipients at once, straight from your browser. Paloma is a Swedish SMS service for businesses, associations and the public sector. Contacts, sends and follow-up are in the same place, and the recipient sees your name as the sender, not a number.

SMS is a module in Paloma. It is included in the Go+ plan from 695 SEK a month, plus a price per SMS sent. There is no lock-in period. The free account includes 5 SMS a month, so you can try it at your own pace before you decide.

All data is stored on servers in Sweden, and real people answer when you contact support. Want to compare alternatives first? Read our comparison of six SMS services or the buyer's guide for choosing an SMS service.

Clear & direct

Write your SMS and get through right away

Keep it short and clear, add a link and the recipient's name, and send. A few seconds later it's in the recipient's hand.

Get started in 2 minutes

How to send your first SMS

Sending SMS in Paloma takes three steps. Write, choose recipients, send. If you want it to arrive at eight tomorrow morning, schedule it instead.

Write your message

Write a short, clear text. Add a link and personal fields such as the name to make it relevant.

Add recipients

Import contacts or choose a list. Preview and test before you send for real.

Send and follow up

Send right away or schedule. Follow delivery, clicks and replies in clear statistics, in real time.

Try it for free – it takes a few minutes

See how it works

Get started with SMS messaging in minutes

Two minutes: how to send your first SMS in Paloma.

Secure and always close by

Your data stays in Sweden

Your contacts and SMS messages are stored in Sweden, at Telia Cygate, and never leave the country. Consent and unsubscribing are in place from the start, and a data processing agreement if you need one.

Hosted in Sweden

At Telia Cygate, certified to ISO/IEC 27001. Your data stays in Sweden.

GDPR-compliant handling

Consent, double opt-in and unsubscribing are in place from the start.

Personal support

Real people in Hedemora who answer you on weekdays during office hours.

A Swedish platform since 2003

Developed and run in Sweden by the same team since the start, for more than twenty years.

Right in your browser

Send SMS from your computer

No app, no phone. Log in in your browser, type the SMS on your keyboard and send it to one person or a thousand. You upload the contacts from Excel, and you see right away who received the message.

Smart and simple

Smart features in our SMS tool

Sender name

A verified sender with your name or company.

Automation

Automated SMS, reminders and triggers.

Analytics

Follow delivery, clicks and replies per audience.

GDPR

Consent, easy unsubscribing and full control.

Team

Several users, permissions and a shared account.

Delivery

Secure delivery through a Swedish SMS operator.

Personalization

Adapt the content and segment your recipients.

Link & landing

Short links and landing pages in SMS.

Integrations

Connect Paloma to other systems via API.

app.paloma.se

Verified sender name

Your company name shows as the sender.

Delivery reports

Follow every send in real time.

GDPR-compliant opt-out

Unsubscribes are handled automatically.

Delivered

Sending

Paloma – several tools in the same platform

Newsletters · SMS · Events · Automation

More features in Paloma's platform

SMS, newsletters and registrations share the same contact list. Remind by SMS and tell more in the newsletter, without moving a single address:

Newsletters, SMS, events and automation
The same contacts and data in every channel
Combine SMS with newsletters and email
A Swedish platform with personal support

Happy users

Businesses and associations that keep in touch smarter

"It feels close, and we like that. The platform helps us build relationships – not just sell cars."

Monica Johnson

Rolf Ericson Bil

"We are very happy. It's easy to get started and easy to reach our recipients."

Malin Croner

Dalarna Business

"Good-looking, simple and close. We reach our members quickly and on time, every time."

Elisabeth Egnell

Svenska Skidförbundet

FAQ

Frequently asked questions about SMS messaging

What is an SMS campaign?

An SMS campaign is a text message that businesses and organizations send to a list of recipients to inform, remind or make an offer. The SMS goes to people who have chosen to receive messages.

How do you send SMS to many people at once?

You send SMS to many people by importing or choosing a contact list, writing the message and then sending or scheduling the send. With an SMS tool you do all of this without technical knowledge and get started in minutes.

Can you send SMS for free?

Yes, 5 free SMS are included when you create a free account in Paloma, so you can try sending right away. After that, you send SMS with SMS credits that you top up when needed, and you only pay for what you send.

What does it cost to send SMS?

The price is based on the number of SMS you send, using SMS credits. You buy credits in advance and have full control of the cost, with no lock-in period. The number of characters in the message can affect how many SMS it uses.

Is it allowed to send SMS under the GDPR?

Yes, you may send SMS if you have valid consent or another legal basis. It is important that the recipient has actively agreed to receive SMS and that it is easy to unsubscribe. With the right tool you handle the GDPR requirements in a safe and structured way.

Can you have your own sender name on SMS?

Yes, you can send SMS with a verified sender name, for example your company's name. The recipient then sees right away who the message is from, which builds trust and increases the chance that it gets read.

How does unsubscribing from SMS work?

The recipient can unsubscribe by replying to the message or clicking a link. Paloma handles unsubscribes automatically, so that you follow the GDPR and only send to people who want your SMS.

Can I schedule SMS sends?

Yes, you can schedule SMS for a set time or send right away. That makes it easy to reach the recipient at the right moment, for example with a reminder the day before a meeting or event.

Can I combine SMS with newsletters?

Yes, in Paloma you use the same contacts for both SMS and newsletters and can combine the channels. A common setup is an email followed by an SMS reminder to those who haven't opened it.

When is SMS a good fit?

SMS is a good fit for short, important messages that need to get through quickly, for example reminders, booking confirmations, offers and event information. Keep the message short and clear, with a single next step.

Can I connect Paloma to my CRM or other systems?

Yes. Paloma connects to other systems via API, so that your CRM or membership system keeps the contacts up to date. Paloma has an API today, as an add-on, and a new API included in every account is planned for December 2026. The SMS sends themselves you do in Paloma. You can read more on the page about Paloma's integrations.

What is an SMS service for businesses?

An SMS service for businesses is a tool where you send SMS to many recipients at once from your browser. The service takes care of the sender name, delivery, statistics and unsubscribes for you. Paloma is a Swedish SMS service where SMS, newsletters and events are in the same platform.

Can you send SMS from a computer?

Yes. You log in to Paloma in your browser, type the message on your keyboard and choose who should get it. You need neither an app nor a phone, and you can send right away or schedule a time that suits you.

What does Paloma's SMS service cost?

The SMS module is included in the Go+ plan from 695 SEK a month. On top of that comes a price per SMS sent, which you pay with SMS credits. There is no lock-in period, and the free account includes 5 SMS a month so that you can try it first.

Feel free to contact us

We're here for you – close by and personal

Lotta Källström

Sales

lotta.kallstrom@paloma.se

Kersti Jones

Customer Care & Partners

kersti.jones@paloma.se

Elin Johansson

Sales & Training

elin.johansson@paloma.se

SMS messaging from the ground up

An SMS campaign is a text message that you send to a list of recipients – customers, members or other people who have chosen to hear from you. It can be a reminder, an offer or important information that needs to get through quickly.

SMS is one of the most direct ways to reach people. The message lands in the recipient's hand within seconds and is, in the vast majority of cases, read shortly after it arrives. That makes SMS a good complement to newsletters and other email communication.

The difference between SMS and email

SMS and email play different roles. An email holds more content and suits things that need space, while an SMS is short, direct and almost always read. Many combine the channels and let an SMS reinforce an email, for example as an SMS reminder before an event.

Just like newsletters, SMS is based on consent. The recipient has chosen to receive your messages and can unsubscribe at any time, which is what the GDPR requires. That is what makes SMS a relationship rather than an interruption.

SMS is also measurable. You see how many received the message, who clicked a link and who replied. That lets you learn what works and get better with every send. If you want to compare tools, we have a guide on SMS services for businesses.

What should an SMS contain?

A good SMS is short and clear. The recipient should understand right away who it is from and what you want. Use a verified sender name so that your company shows as the sender instead of an unknown number.

Get to the point quickly and stick to one single message per SMS. End with a clear next step, for example a link to click or a reply to send back. Keep in mind that the number of characters affects how many SMS are used, so keep the text tight.

When is SMS the best fit?

SMS suits things that are short and important and need to get through quickly. Common examples are reminders about bookings and meetings, confirmations, time-sensitive offers and information to attendees before an event.

With Paloma you get the tool, the sender name and the follow-up you need to get started and keep going. The rest – what you want to say – comes from you. Create a free account and send your first SMS today.

Guides

Our most-read guides about SMS

Dig deeper into strategy, content and best practice for SMS and digital communication.

Get started for free

Send your first SMS today

Create a free account in a couple of minutes. No card required, no lock-in period.