Blog about digital marketing

Why & how should I get more subscribers to my newsletter?

When a customer, prospect or other stakeholder gives you their email address, they are trusting you with something. With that active step they are also saying: “I'm ready to listen to what you have to say.” In other words, their guard is down. That makes newsletters a very effective and powerful channel […]

Planning your Christmas newsletter – remember this

Christmas is coming fast, and it's high time to start planning your newsletters. November and December are the busiest months of the year for email marketing. Inboxes are overflowing, which means you have to stand out to be seen. A well-planned Christmas newsletter can not only boost your sales but also strengthen customer relationships ahead of […]