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Dear Reader,
This fall is truly the busiest that we have seen and experienced during the past few years with Activio as a company and service. We are working harder than ever to serve the demand for Activio's product. It is fascinating to see that training centers with the Activio system installed develop a higher rate of loyal members. Spinning classes become revived and are today the most pre-booked classes at many sites. Some feedback we recently got from retailers and customers tells us that there are examples of training centers that has increased bookings for heart rate classes with some 160% after they launched Activios system! That is truly a proof that training with it-based systems for feedback is here to stay and has made a lasting impact.
Nordic countries on the move
Among the nordic countries the demand of systems has increased and a great number of centers plan openings of Activio classes for the new year. Many training centers in Sweden, Denmark and Norway are launching special activities focusing on heart rate based group training. Last month more than a handful training centers across Norway made special Activio activities focusing on exercises with the world leading heart rate based system. In Trondheim, a city known for it´s focus on sports, a special Spinning week took place at 3T. The wellness company 3T has ten facilities in Trondheim only. 3T's CEO Hilde Thommessen Holck writes on the company's website that the most common question from their members is why there isn't more heart rate based training sessions available.
Virgin Activie in Spain expands with Activio
We are happy to announce that Activio has a new client in Spain. This time Virgin Active has started to use Activio at their facilities in Spain. There are five cities in Spain with Virgin Active Clubs, in the U.K there are 72. In June Virgin Active was picked the Best Brand at The Sunday Times PriceWaterhouseCoopers Profit Track 100 Awards. We are very proud to be part of Virgin Active in Spain.
Flying start in the Netherlands
During the past weeks Activio has had a tremendous start in the Netherlands. Activio was showcased during the exhibition "Fitness Vakdagen" in Utrecht together with MoveToLive. The result so far is that more than a dozen training facilities has made home for Activio systems.
Activio blogs are launched
Recently Activio launched a blog in Swedish for the Scandinavian audience. The blog will serve as an easy up to date service. We want to tell you more about Activio as a company and to bring knowledge about heart rate based training. The blog is in a build-up phase for the moment and the content is added on a week by week basis. We also developed a blog in English for all our friends, coaches and companies working with Activio systems in European countries. All content is created by the Activio staff.
- We hope the blogs will create a stronger connection between Activio and everyone involved in developing and using the new way of training with the heart rate as a measure and tool for wellness, says Daniel Magnergard, CEO.
Please visit the blogs via Activios homepage: www.activio.se
The articles you find in this newsletter will be on the blogs with links included if you want to find out more about the news from Activio.
Convents coming your way
Activio will participate in some of the wellness industries most important convents during the coming months.
Only a few days away is the S.A.T.S convent in Norway on the 17-18 of November.
In Sweden, during the same weekend, Activio will participate in the renowned "Svettisdagarna" with the Swedish wellness foundation Friskis&Svettis, also between the 17-18 of November.
The first convents next year with Activio presentations will be the NIKE Norway convent between the 18th-20th January, in Oslo, and the NIKE Sweden convent between the 26th-27th January, in Stockholm. It is mainly a convent for instructors and parties in the wellness business, we will make sure to showcase the Activio system there at its best, and maybe with some news and surprises up our sleeve.
A picture tells more than a thousand words...
 About 3000 people participated in the Activio sessions during the world's largest indoor cycling event - Fitness Festival '07, the 25th of August, in Bremen, Germany.
Last but not least,
We wish you a great fall and a warm welcome to contact us if you have more questions about our system. And please let us know if you are in Stockholm and wish pay us a visit in person.
Kind regards
The Activio Team
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